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Digital Campaign
Driving Awareness and Retail Footfall for Asia Square
"Driving Lunch Traffic and Engagement Through a Successful COVID-19 Digital Campaign"
Overview
With the Covid-19 situation and most of its office tenants adopting WFH arrangements, Asia Square sought to support its F&B tenants by giving out dining vouchers redeemable with a minimum spend.
Damnzai was appointed to manage and execute the digital strategy for the campaign, with the goal of bringing in more lunch traffic and spending with its F&B tenants. We executed a digital campaign on FB/IG with eye-catching, unique creatives.
Results at a Glance
Reached over 100,000 people (unique reach) in the CBD area.
Over 20,000 people engaged with our “play and save” (for lunch) creative.
Over 10,000 people submitted their details (email and contact) to register for the voucher and over half of them successfully spent and redeemed with the F&B tenants. (>5000 redemptions)
